 Photo via Pexels If you’re looking for a place to open a small business, North Carolina is an excellent bet. The city of Charlotte, in particular, boasts healthy population growth, affordable housing, high quality of life, and a low cost of living. You’ll find no shortage of community-minded consumers who are eager to support the local companies who keep our city alive and thriving. And because this commercial hub is only growing in popularity among entrepreneurs, Charlotte is a great place to put down roots! Here’s a quick guide packed with everything you need to know about launching a business in the Queen City. A Thriving Tech Sector Cities like Austin, San Francisco, and Seattle often come to mind when we think about major tech hubs. But Charlotte’s budding tech sector is often overlooked! According to Charlotte Stories, the city was ranked as America’s top tech town by a leading IT association in 2018. Described as the “Silicon Valley of the East”, Charlotte attracts tech-savvy millennials from all over the country to work for major brands including Wells Fargo and the Bank of America. If you’re thinking about launching an IT startup, consider joining the ranks of Charlotte’s top tech companies! The city is overflowing with professionals who can help you get off the ground. For example, OmniMarketing2020 can help you formulate your digital strategy, build your online presence, and leverage digital marketing to get your brand in front of customers. No Shortage of Affordable Homes Affordability is another reason why Charlotte is such a great place to open a business. Charlotte residents enjoy housing expenses that are 14% lower than the national average! And there’s no shortage of great places to rent, whether you’re looking for an apartment in the heart of the city or a townhouse in the suburbs. According to Rentals.com, there are currently 1260 homes for rent in Charlotte. By saving money on housing, you’ll be able to invest more into growing your startup! Financial Feasibility Thanks to the low cost of living in Charlotte, starting a business is a realistic venture for people on any budget. Keeping your startup costs low will help you maintain the financial health of your business, so you can avoid cash flow problems and other financial setbacks. Try to establish good financial habits early. Learn how to read financial statements, prepay taxes, and manage employee payroll properly. There are plenty of resources out there that can help you out, from online financial classes to automation software. A Surging Entrepreneurship Community Community spirit plays an important role in the success or failure of any local business. Fortunately for Charlotte’s entrepreneurs, there’s plenty of small business support to go around. You just have to make sure those community-minded shoppers can find you! Content marketing is a great way to get the attention of local customers who want to support small businesses like yours. Neil Patel suggests targeting local keywords based on what locals are searching for and writing articles on these topics to drive traffic to your website. Guest posting on local websites is another great way to boost your brand visibility locally. As a plus, local small businesses are typically happy to publish free content! Reach out to local businesses in related industries—ideally not your competitors, but brands that complement yours—and offer to write a guest post that would be valuable for their audience as well as your own. If you’re looking for the perfect place to bring your business idea to life, Charlotte might be your answer. Charlotte residents are eager to support every new business that opens up in town. And thanks to the city’s ever-growing tech sector, you’ll have no problem finding the infrastructure, resources, and professional services you need to build a thriving online presence for your brand. Are you looking for marketing help? OmniMarketing2020 can help establish a strong online presence for your new business. Contact us today! 910-557-6275.
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